Loyalty & Rewards

OUR BRIEF

• Implement a successful loyalty and rewards promotion
• To create a model to increase sales by customers spending more
• Incentivise the customer to spend more and hit their target to win a trip of a lifetime

HIGHLIGHTS

• The loyalty and rewards promotion incentivises sales growth and performance, leading to increased revenue and profits for the client.
• Achievers feel valued and appreciated for their efforts, leading to higher levels of customer engagement, loyalty, and satisfaction.
• The diverse range of group events appeals to a wide audience, ensuring maximum participation and excitement among achievers.
• The promotion not only benefited the client in terms of increased sales and profits but also strengthens relationships with customers.

OVERVIEW

Utilising Incentivise’ s homegrown model, allowing achievers to select from six different group events as rewards for their performance. The promotion aims to increase sales, profits, and customer engagement while providing meaningful rewards to loyal customers.

Selection of Rewards:
A leading company in their industry, has been utilising our loyalty and rewards model for the past 6 months to boost sales and profits. The model aims to incentivise and reward achievers within their customer base by offering a variety of exciting group events as rewards for meeting set targets.

The promotion offered achievers the opportunity to choose from six different exciting group events as rewards for meeting predefined targets. Each event has been carefully selected to appeal to a diverse range of preferences and interests, ensuring there is something for everyone to enjoy.

Equal Value for All Events:
Each group event was assigned the same monetary value to the client, allowing our client to set targets accordingly to ensure the events are self-funded by the growth in sales.

This ensured fairness and equality in the rewards system, allowing achievers to choose their preferred event based on personal preferences rather than perceived value.

Promotion Execution:
The promotion was communicated to customers through various channels, including exclusive website (built especially for the promotion), email campaigns, social media, and in-store promotions, highlighting the exciting rewards on offer.

Event Execution:
Once achievers met their targets, they were eligible to attend their chosen group event, which was organised and executed flawlessly.

Events ranged from adventure activities, cultural experiences, sporting events, to gourmet dining experiences, ensuring there was something for every achiever.